Citation analysis for Journal of Interactive Marketing / Elsevier

Citation Profile [Updated: 2026-07-12 16:53:14]

5 Years H Index

Impact Factor (IF)

5 Years IF

2.92

Data available in this report

[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]

Main indicators

Raw Data

	IF	AIF	CIF	IF5	DOC	CDO	CIT	NCI	CCU	D2Y	C2Y	D5Y	C5Y	SC	%SC	CiY	II	AII
2008	0	0.47	0.06	0	16	16	281	1	1	0		0			0	1	0.06	0.22
2009	0.38	0.46	1.72	0.38	30	46	1141	79	80	16	6	16	6	78	98.7	64	2.13	0.23
2010	0.74	0.46	1.9	0.74	24	70	619	133	213	46	34	46	34	120	90.2	42	1.75	0.2
2011	0.59	0.5	0.71	0.59	25	95	501	67	280	54	32	70	41	25	37.3	4	0.16	0.23
2012	0.35	0.5	0.78	0.65	21	116	892	91	371	49	17	95	62	34	37.4	2	0.1	0.21
2013	0.74	0.53	1.17	0.77	23	139	728	163	534	46	34	116	89	69	42.3	18	0.78	0.23
2014	0.64	0.52	1.14	0.84	20	159	865	181	715	44	28	123	103	52	28.7	1	0.05	0.22
2015	0.84	0.52	1.48	0.91	19	178	337	264	979	43	36	113	103	53	20.1		0	0.21
2016	1.21	0.49	1.98	1.32	25	203	498	402	1381	39	47	108	143	72	17.9	14	0.56	0.2
2017	1.02	0.51	1.96	1.49	30	233	670	456	1837	44	45	108	161	63	13.8	8	0.27	0.2
2018	1.18	0.52	2.12	1.56	32	265	413	561	2398	55	65	117	183	84	15	6	0.19	0.22
2019	1.39	0.53	2.31	1.73	35	300	527	692	3090	62	86	126	218	113	16.3	9	0.26	0.21
2020	1.51	0.63	2.95	1.84	32	332	549	980	4070	67	101	141	260	113	11.5	39	1.22	0.3
2021	2.4	0.72	3.53	2.32	33	365	301	1289	5359	67	161	154	357	126	9.8	14	0.42	0.26

IF:	Two years Impact Factor: C2Y / D2Y
AIF:	Average Impact Factor for all series in RePEc in year y
CIF:	Cumulative impact factor
IF5:	Five years Impact Factor: C5Y / D5Y
DOC:	Number of documents published in year y
CDO:	Cumulative number of documents published until year y
CIT:	Number of citations to papers published in year y
NCI:	Number of citations in year y
CCU:	Cumulative number of citations to papers published until year y
D2Y:	Number of articles published in y-1 plus y-2
C2Y:	Cites in y to articles published in y-1 plus y-2
D5Y:	Number of articles published in y-1 until y-5
C5Y:	Cites in y to articles published in y-1 until y-5
SC:	selft citations in y to articles published in y-1 plus y-2
%SC:	Percentage of selft citations in y to articles published in y-1 plus y-2
CiY:	Cites in year y to documents published in year y
II:	Immediacy Index: CiY / Documents.
AII:	Average Immediacy Index for series in RePEc in year y

50 most cited documents in this series

#	Year	Title	Cited
1	2014	Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation. (2014). Brodie, Roderick J ; Glynn, Mark S ; Hollebeek, Linda D. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:28:y:2014:i:2:p:149-165. Full description at Econpapers \|\| Download paper	448
2	2012	Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing. (2012). Gensler, Sonja ; de Vries, Lisette. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:2:p:83-91. Full description at Econpapers \|\| Download paper	262
3	2014	What We Know and Dont Know About Online Word-of-Mouth: A Review and Synthesis of the Literature. (2014). Bush, Victoria D ; King, Robert Allen ; Racherla, Pradeep. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:28:y:2014:i:3:p:167-183. Full description at Econpapers \|\| Download paper	176
4	2012	Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework. (2012). Wei, Yujie ; Wang, Xia ; Yu, Chunling. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:4:p:198-208. Full description at Econpapers \|\| Download paper	172
5	2013	Managing Brands in the Social Media Environment. (2013). Liu-Thompkins, Yuping ; Gensler, Sonja ; Volckner, Franziska ; Wiertz, Caroline. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:242-256. Full description at Econpapers \|\| Download paper	154
6	2009	An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness. (2009). Schaedel, Ute ; Malthouse, Edward C ; Calder, Bobby J. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:4:p:321-331. Full description at Econpapers \|\| Download paper	150
7	2009	Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions. (2009). Shankar, Venkatesh ; Neslin, Scott A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:1:p:70-81. Full description at Econpapers \|\| Download paper	149
8	2017	Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective. (2017). Chu, Shu-Chuan ; Sauer, Paul L ; Yim, Mark Yi-Cheon. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:39:y:2017:i:c:p:89-103. Full description at Econpapers \|\| Download paper	144
9	2009	Flow Online: Lessons Learned and Future Prospects. (2009). Novak, Thomas P ; Hoffman, Donna L. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:1:p:23-34. Full description at Econpapers \|\| Download paper	133
10	2020	Transforming the Customer Experience Through New Technologies. (2020). Hoyer, Wayne D ; Shankar, Venkatesh ; Kroschke, Mirja ; Kraume, Karsten ; Schmitt, Bernd. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:57-71. Full description at Econpapers \|\| Download paper	130
11	2014	Fostering ConsumerâBrand Relationships in Social Media Environments: The Role of Parasocial Interaction. (2014). Labrecque, Lauren I. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:28:y:2014:i:2:p:134-148. Full description at Econpapers \|\| Download paper	126
12	2010	Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues. (2010). Shankar, Venkatesh ; Naik, Prasad ; Hofacker, Charles ; Venkatesh, Alladi. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:2:p:111-120. Full description at Econpapers \|\| Download paper	121
13	2019	Digital Content Marketings Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications. (2019). Hollebeek, Linda D ; Macky, Keith. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:45:y:2019:i:c:p:27-41. Full description at Econpapers \|\| Download paper	120
14	2012	How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?. (2012). Fischer, Eileen ; Yongjian, Chen ; Smith, Andrew N. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:2:p:102-113. Full description at Econpapers \|\| Download paper	116
15	2013	Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House. (2013). Skiera, Bernd ; Zhang, Michael ; Haenlein, Michael ; Wege, Egbert ; Malthouse, Edward C. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:270-280. Full description at Econpapers \|\| Download paper	115
16	2009	Does Chatter Matter? The Impact of User-Generated Content on Music Sales. (2009). Dhar, Vasant ; Chang, Elaine A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:4:p:300-307. Full description at Econpapers \|\| Download paper	108
17	2010	Crafting Integrated Multichannel Retailing Strategies. (2010). Steenburgh, Thomas J ; Kushwaha, Tarun ; Farris, Paul W ; Irvin, John W ; Zhang, Jie ; Weitz, Barton A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:2:p:168-180. Full description at Econpapers \|\| Download paper	105
18	2013	Consumer Power: Evolution in the Digital Age. (2013). Novak, Thomas P ; Labrecque, Lauren I ; Dem, Jonas Vor ; Hofacker, Charles F ; Mathwick, Charla. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:257-269. Full description at Econpapers \|\| Download paper	103
19	2011	Strategic Herding Behavior in Peer-to-Peer Loan Auctions. (2011). Dholakia, Utpal M ; Andrews, Rick L ; Herzenstein, Michal. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:1:p:27-36. Full description at Econpapers \|\| Download paper	102
20	2013	Social Media Metrics â A Framework and Guidelines for Managing Social Media. (2013). Chen, Yubo ; Pauwels, Koen ; Peters, Kay ; Ognibeni, Bjorn ; Kaplan, Andreas M. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:281-298. Full description at Econpapers \|\| Download paper	101
21	2011	The Role of Marketing in Social Media: How Online Consumer Reviews Evolve. (2011). Chen, Yubo ; Fay, Scott ; Wang, QI. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:2:p:85-94. Full description at Econpapers \|\| Download paper	94
22	2009	Mobile Marketing: A Synthesis and Prognosis. (2009). Shankar, Venkatesh ; Balasubramanian, Sridhar. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:2:p:118-129. Full description at Econpapers \|\| Download paper	90
23	2008	Adoption of Virtual Try-on technology for online apparel shopping. (2008). Forsythe, Sandra ; Kim, Jiyeon. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:22:y:2008:i:2:p:45-59. Full description at Econpapers \|\| Download paper	86
24	2013	Too Popular to Ignore: The Influence of Online Reviews on Purchase Intentions of Search and Experience Products. (2013). Mendoza, Norma A ; Jimenez, Fernando R. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:3:p:226-235. Full description at Econpapers \|\| Download paper	80
25	2016	Gamification and Mobile Marketing Effectiveness. (2016). Manchanda, Puneet ; Lurie, Nicholas H ; de Ruyter, KO ; Donaldson, Jeff ; Hofacker, Charles F. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:34:y:2016:i:c:p:25-36. Full description at Econpapers \|\| Download paper	76
26	2015	A Meta-analytic Investigation of the Role of Valence in Online Reviews. (2015). de Pelsmacker, Patrick ; Dens, Nathalie ; Purnawirawan, Nathalia ; Eisend, Martin. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:31:y:2015:i:c:p:17-27. Full description at Econpapers \|\| Download paper	72
27	2016	Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues. (2016). Shankar, Venkatesh ; Ramanathan, Suresh ; Holland, Steve ; Morrissey, Shawn ; Rizley, Ross ; Kleijnen, Mirella. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:34:y:2016:i:c:p:37-48. Full description at Econpapers \|\| Download paper	71
28	2017	Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective. (2017). Wang, Zhan ; Kim, Hyun Gon. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:39:y:2017:i:c:p:15-26. Full description at Econpapers \|\| Download paper	71
29	2013	Social Commerce: A Contingency Framework for Assessing Marketing Potential. (2013). Spann, Martin ; Hennig-Thurau, Thorsten ; Yadav, Manjit S ; de Valck, Kristine ; Hoffman, Donna L. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:311-323. Full description at Econpapers \|\| Download paper	70
30	2009	A Hierarchical Marketing Communications Model of Online and Offline Media Synergies. (2009). Naik, Prasad A ; Peters, Kay. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:4:p:288-299. Full description at Econpapers \|\| Download paper	68
31	2012	Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers Online Flow Experience. (2012). , Hilde ; van Noort, Guda ; van Reijmersdal, Eva A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:4:p:223-234. Full description at Econpapers \|\| Download paper	68
32	2017	A Meta-analysis of Online Trust Relationships in E-commerce. (2017). Kim, Yeolib ; Peterson, Robert A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:38:y:2017:i:c:p:44-54. Full description at Econpapers \|\| Download paper	67
33	2011	The Effectiveness of Branded Mobile Phone Apps. (2011). Bellman, Steven ; Treleaven-Hassard, Shiree ; Potter, Robert F ; Robinson, Jennifer A ; Varan, Duane. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:4:p:191-200. Full description at Econpapers \|\| Download paper	66
34	2017	The Showrooming Phenomenon: Its More than Just About Price. (2017). Gensler, Sonja ; Neslin, Scott A ; Verhoef, Peter C. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:38:y:2017:i:c:p:29-43. Full description at Econpapers \|\| Download paper	64
35	2012	Online Damage Control: The Effects of Proactive Versus Reactive Webcare Interventions in Consumer-generated and Brand-generated Platforms. (2012). Willemsen, Lotte M ; van Noort, Guda. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:3:p:131-140. Full description at Econpapers \|\| Download paper	62
36	2010	Consumer Behavior in a Multichannel, Multimedia Retailing Environment. (2010). Dholakia, Utpal M ; Reeves, Randy ; Taylor, Earl ; Stewart, David ; Kahn, Barbara E ; Rindfleisch, Aric. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:2:p:86-95. Full description at Econpapers \|\| Download paper	62
37	2019	Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience. (2019). Petit, Olivia ; Spence, Charles ; Velasco, Carlos. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:45:y:2019:i:c:p:42-61. Full description at Econpapers \|\| Download paper	62
38	2013	Value Creation in the Video Game Industry: Industry Economics, Consumer Benefits, and Research Opportunities. (2013). Hennig-Thurau, Thorsten ; Marchand, Andre. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:3:p:141-157. Full description at Econpapers \|\| Download paper	61
39	2009	Interactive Services: A Framework, Synthesis and Research Directions. (2009). Bolton, Ruth ; Saxena-Iyer, Shruti. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:1:p:91-104. Full description at Econpapers \|\| Download paper	55
40	2008	Coupons going wireless: Determinants of consumer intentions to redeem mobile coupons. (2008). Kleijnen, Mirella ; Dickinger, Astrid. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:22:y:2008:i:3:p:23-39. Full description at Econpapers \|\| Download paper	55
41	2016	Mobile Advertising: A Framework and Research Agenda. (2016). Spann, Martin ; Bart, Yakov ; Zubcsek, Peter Pal ; Grewal, Dhruv. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:34:y:2016:i:c:p:3-14. Full description at Econpapers \|\| Download paper	55
42	2011	Online Personal Branding: Processes, Challenges, and Implications. (2011). Labrecque, Lauren I ; Milne, George R ; Markos, Ereni. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:1:p:37-50. Full description at Econpapers \|\| Download paper	54
43	2009	Online Trust: State of the Art, New Frontiers, and Research Potential. (2009). Lorenzon, Antonio ; Urban, Glen L ; Amyx, Cinda. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:2:p:179-190. Full description at Econpapers \|\| Download paper	54
44	2009	The Impact of Website Quality on Information Quality, Value, and Loyalty Intentions in Apparel Retailing. (2009). Niehm, Linda S ; Kim, Hyejeong. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:3:p:221-233. Full description at Econpapers \|\| Download paper	53
45	2012	Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions. (2012). de Pelsmacker, Patrick ; Dens, Nathalie ; Purnawirawan, Nathalia. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:4:p:244-255. Full description at Econpapers \|\| Download paper	51
46	2017	Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products. (2017). Fong, Nathan ; Andrews, Michelle ; Hu, Mandy Mantian ; Zhang, Yuchi ; Datta, Hannes ; Bart, Yakov ; Hoffman, Donna L ; Luo, Xueming ; Stephen, Andrew T ; Rand, William ; Abhishek, Vibhanshu ; Novak, Tom ; Kannan, P K ; Verhoef, Peter C. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:40:y:2017:i:c:p:1-8. Full description at Econpapers \|\| Download paper	51
47	2010	An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics. (2010). Chintagunta, Pradeep ; Arce-Urriza, Marta ; Chu, Junhong ; Cebollada-Calvo, Jose-Javier. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:4:p:251-268. Full description at Econpapers \|\| Download paper	50
48	2010	Strategic Online and Offline Retail Pricing: A Review and Research Agenda. (2010). Song, Reo ; Janakiraman, Ramkumar ; Kannan, P K ; Kalyanam, Kirthi ; Grewal, Dhruv ; Ratchford, Brian ; Tolerico, Stephen. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:2:p:138-154. Full description at Econpapers \|\| Download paper	49
49	2020	Brave New World? On AI and the Management of Customer Relationships. (2020). Gensler, Sonja ; Kotterheinrich, Kim ; Kroll, Eike Benjamin ; Hofacker, Charles F ; Libai, Barak ; Kaplan, Andreas ; Bart, Yakov. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:44-56. Full description at Econpapers \|\| Download paper	48
50	2020	How 3D Virtual Reality Stores Can Shape Consumer Purchase Decisions: The Roles of Informativeness and Playfulness. (2020). Ponto, Kevin ; Shin, Jung-Hye ; Kang, Hyo Jeong. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:49:y:2020:i:c:p:70-85. Full description at Econpapers \|\| Download paper	48

50 most relevant documents in this series (papers most cited in the last two years)

#	Year	Title	Cited
1	2014	Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation. (2014). Brodie, Roderick J ; Glynn, Mark S ; Hollebeek, Linda D. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:28:y:2014:i:2:p:149-165. Full description at Econpapers \|\| Download paper	118
2	2020	Transforming the Customer Experience Through New Technologies. (2020). Hoyer, Wayne D ; Shankar, Venkatesh ; Kroschke, Mirja ; Kraume, Karsten ; Schmitt, Bernd. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:57-71. Full description at Econpapers \|\| Download paper	65
3	2017	Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective. (2017). Chu, Shu-Chuan ; Sauer, Paul L ; Yim, Mark Yi-Cheon. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:39:y:2017:i:c:p:89-103. Full description at Econpapers \|\| Download paper	64
4	2019	Digital Content Marketings Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications. (2019). Hollebeek, Linda D ; Macky, Keith. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:45:y:2019:i:c:p:27-41. Full description at Econpapers \|\| Download paper	52
5	2014	Fostering ConsumerâBrand Relationships in Social Media Environments: The Role of Parasocial Interaction. (2014). Labrecque, Lauren I. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:28:y:2014:i:2:p:134-148. Full description at Econpapers \|\| Download paper	35
6	2021	More Trust in Fewer Followers: Diverging Effects of Popularity Metrics and Green Orientation Social Media Influencers. (2021). Pittman, Matthew ; Abell, Annika. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:56:y:2021:i:c:p:70-82. Full description at Econpapers \|\| Download paper	32
7	2020	How 3D Virtual Reality Stores Can Shape Consumer Purchase Decisions: The Roles of Informativeness and Playfulness. (2020). Ponto, Kevin ; Shin, Jung-Hye ; Kang, Hyo Jeong. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:49:y:2020:i:c:p:70-85. Full description at Econpapers \|\| Download paper	29
8	2012	Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing. (2012). Gensler, Sonja ; de Vries, Lisette. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:2:p:83-91. Full description at Econpapers \|\| Download paper	29
9	2009	An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness. (2009). Schaedel, Ute ; Malthouse, Edward C ; Calder, Bobby J. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:4:p:321-331. Full description at Econpapers \|\| Download paper	24
10	2020	The Role of Marketing in Digital Business Platforms. (2020). Moch, Nicole ; Wirtz, Jochen ; Wieringa, Jaap E ; van Bruggen, Gerrit ; Felten, Claudio ; Rangaswamy, Arvind. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:72-90. Full description at Econpapers \|\| Download paper	22
11	2020	Artificial Intelligence and Marketing: Pitfalls and Opportunities. (2020). Beh, Yean Shan ; Viswanathan, Vijay ; Brock, Jurgen Kai-Uwe ; von Wangenheim, Florian ; de Bruyn, Arnaud. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:91-105. Full description at Econpapers \|\| Download paper	22
12	2020	What You Feel, Is What You Like Influence of Message Appeals on Customer Engagement on Instagram. (2020). van Dolen, Willemijn ; Rietveld, Robert ; Mazloom, Masoud ; Worring, Marcel. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:49:y:2020:i:c:p:20-53. Full description at Econpapers \|\| Download paper	21
13	2021	The Role of Social Media Content Format and Platform in Users Engagement Behavior. (2021). Dolan, Rebecca ; Rashidirad, Mona ; Shahbaznezhad, Hamidreza. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:53:y:2021:i:c:p:47-65. Full description at Econpapers \|\| Download paper	21
14	2020	Brave New World? On AI and the Management of Customer Relationships. (2020). Gensler, Sonja ; Kotterheinrich, Kim ; Kroll, Eike Benjamin ; Hofacker, Charles F ; Libai, Barak ; Kaplan, Andreas ; Bart, Yakov. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:44-56. Full description at Econpapers \|\| Download paper	20
15	2012	Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework. (2012). Wei, Yujie ; Wang, Xia ; Yu, Chunling. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:4:p:198-208. Full description at Econpapers \|\| Download paper	20
16	2016	Gamification and Mobile Marketing Effectiveness. (2016). Manchanda, Puneet ; Lurie, Nicholas H ; de Ruyter, KO ; Donaldson, Jeff ; Hofacker, Charles F. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:34:y:2016:i:c:p:25-36. Full description at Econpapers \|\| Download paper	19
17	2018	Gameful Experience in Gamification: Construction and Validation of a Gameful Experience Scale [GAMEX]. (2018). Eppmann, Rene ; Bekk, Magdalena ; Klein, Kristina. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:43:y:2018:i:c:p:98-115. Full description at Econpapers \|\| Download paper	19
18	2018	A Consumer-based Taxonomy of Digital Customer Engagement Practices. (2018). , Peeter ; Eelen, Jiska ; van Lin, Arjen ; Eigenraam, Anniek W. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:44:y:2018:i:c:p:102-121. Full description at Econpapers \|\| Download paper	19
19	2021	Emoji, Playfulness, and Brand Engagement on Twitter. (2021). Deng, QI ; Poole, Maxwell ; McShane, Lindsay ; Pancer, Ethan. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:53:y:2021:i:c:p:96-110. Full description at Econpapers \|\| Download paper	18
20	2011	The Role of Marketing in Social Media: How Online Consumer Reviews Evolve. (2011). Chen, Yubo ; Fay, Scott ; Wang, QI. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:2:p:85-94. Full description at Econpapers \|\| Download paper	18
21	2009	Flow Online: Lessons Learned and Future Prospects. (2009). Novak, Thomas P ; Hoffman, Donna L. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:1:p:23-34. Full description at Econpapers \|\| Download paper	18
22	2020	Motivations to Use Different Social Media Types and Their Impact on Consumers Online Brand-Related Activities (COBRAs). (2020). Buzeta, Cristian ; de Pelsmacker, Patrick ; Dens, Nathalie. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:52:y:2020:i:c:p:79-98. Full description at Econpapers \|\| Download paper	18
23	2013	Managing Brands in the Social Media Environment. (2013). Liu-Thompkins, Yuping ; Gensler, Sonja ; Volckner, Franziska ; Wiertz, Caroline. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:242-256. Full description at Econpapers \|\| Download paper	17
24	2008	Adoption of Virtual Try-on technology for online apparel shopping. (2008). Forsythe, Sandra ; Kim, Jiyeon. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:22:y:2008:i:2:p:45-59. Full description at Econpapers \|\| Download paper	17
25	2021	Past, Present, and Future of Electronic Word of Mouth (EWOM). (2021). Verma, Sanjeev ; Yadav, Neha. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:53:y:2021:i:c:p:111-128. Full description at Econpapers \|\| Download paper	16
26	2014	What We Know and Dont Know About Online Word-of-Mouth: A Review and Synthesis of the Literature. (2014). Bush, Victoria D ; King, Robert Allen ; Racherla, Pradeep. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:28:y:2014:i:3:p:167-183. Full description at Econpapers \|\| Download paper	16
27	2012	How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?. (2012). Fischer, Eileen ; Yongjian, Chen ; Smith, Andrew N. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:2:p:102-113. Full description at Econpapers \|\| Download paper	16
28	2013	Too Popular to Ignore: The Influence of Online Reviews on Purchase Intentions of Search and Experience Products. (2013). Mendoza, Norma A ; Jimenez, Fernando R. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:3:p:226-235. Full description at Econpapers \|\| Download paper	15
29	2019	Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience. (2019). Petit, Olivia ; Spence, Charles ; Velasco, Carlos. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:45:y:2019:i:c:p:42-61. Full description at Econpapers \|\| Download paper	15
30	2013	Social Media Metrics â A Framework and Guidelines for Managing Social Media. (2013). Chen, Yubo ; Pauwels, Koen ; Peters, Kay ; Ognibeni, Bjorn ; Kaplan, Andreas M. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:281-298. Full description at Econpapers \|\| Download paper	15
31	2019	Fake News, Real Problems for Brands: The Impact of Content Truthfulness and Source Credibility on consumers Behavioral Intentions toward the Advertised Brands. (2019). Visentin, Marco ; Pichierri, Marco ; Pizzi, Gabriele. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:45:y:2019:i:c:p:99-112. Full description at Econpapers \|\| Download paper	15
32	2013	Consumer Power: Evolution in the Digital Age. (2013). Novak, Thomas P ; Labrecque, Lauren I ; Dem, Jonas Vor ; Hofacker, Charles F ; Mathwick, Charla. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:257-269. Full description at Econpapers \|\| Download paper	15
33	2011	Online Personal Branding: Processes, Challenges, and Implications. (2011). Labrecque, Lauren I ; Milne, George R ; Markos, Ereni. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:1:p:37-50. Full description at Econpapers \|\| Download paper	14
34	2017	A Meta-analysis of Online Trust Relationships in E-commerce. (2017). Kim, Yeolib ; Peterson, Robert A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:38:y:2017:i:c:p:44-54. Full description at Econpapers \|\| Download paper	14
35	2017	Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective. (2017). Wang, Zhan ; Kim, Hyun Gon. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:39:y:2017:i:c:p:15-26. Full description at Econpapers \|\| Download paper	14
36	2015	A Meta-analytic Investigation of the Role of Valence in Online Reviews. (2015). de Pelsmacker, Patrick ; Dens, Nathalie ; Purnawirawan, Nathalia ; Eisend, Martin. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:31:y:2015:i:c:p:17-27. Full description at Econpapers \|\| Download paper	14
37	2021	Certainty in Language Increases Consumer Engagement on Social Media. (2021). Pezzuti, Todd ; Leonhardt, James M ; Warren, Caleb. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:53:y:2021:i:c:p:32-46. Full description at Econpapers \|\| Download paper	14
38	2020	Digital Analytics: Modeling for Insights and New Methods. (2020). Kumar, V ; Bijmolt, Tammo ; Gupta, Shaphali ; Potapov, Dmitriy ; Leszkiewicz, Agata. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:26-43. Full description at Econpapers \|\| Download paper	13
39	2019	Feeling Confident and Smart with Webrooming: Understanding the Consumers Path to Satisfaction. (2019). FlaviÃ¡n, Carlos ; Gurrea, Raquel ; Orus, Carlos ; Flavian, Carlos. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:47:y:2019:i:c:p:1-15. Full description at Econpapers \|\| Download paper	13
40	2012	Online Damage Control: The Effects of Proactive Versus Reactive Webcare Interventions in Consumer-generated and Brand-generated Platforms. (2012). Willemsen, Lotte M ; van Noort, Guda. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:3:p:131-140. Full description at Econpapers \|\| Download paper	12
41	2009	The Impact of Website Quality on Information Quality, Value, and Loyalty Intentions in Apparel Retailing. (2009). Niehm, Linda S ; Kim, Hyejeong. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:3:p:221-233. Full description at Econpapers \|\| Download paper	11
42	2018	The Boundaries of Gamification for Engaging Customers: Effects of Losing a Contest in Online Co-creation Communities. (2018). Hammedi, Wafa ; Leclercq, Thomas ; Poncin, Ingrid. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:44:y:2018:i:c:p:82-101. Full description at Econpapers \|\| Download paper	11
43	2013	Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House. (2013). Skiera, Bernd ; Zhang, Michael ; Haenlein, Michael ; Wege, Egbert ; Malthouse, Edward C. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:270-280. Full description at Econpapers \|\| Download paper	11
44	2010	Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues. (2010). Shankar, Venkatesh ; Naik, Prasad ; Hofacker, Charles ; Venkatesh, Alladi. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:2:p:111-120. Full description at Econpapers \|\| Download paper	11
45	2017	The Showrooming Phenomenon: Its More than Just About Price. (2017). Gensler, Sonja ; Neslin, Scott A ; Verhoef, Peter C. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:38:y:2017:i:c:p:29-43. Full description at Econpapers \|\| Download paper	10
46	2020	Frontline Cyborgs at Your Service: How Human Enhancement Technologies Affect Customer Experiences in Retail, Sales, and Service Settings. (2020). Kroschke, Mirja ; Scott, Maura L ; Mende, Martin ; Grewal, Dhruv ; Roggeveen, Anne L. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:9-25. Full description at Econpapers \|\| Download paper	10
47	2017	Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products. (2017). Fong, Nathan ; Andrews, Michelle ; Hu, Mandy Mantian ; Zhang, Yuchi ; Datta, Hannes ; Bart, Yakov ; Hoffman, Donna L ; Luo, Xueming ; Stephen, Andrew T ; Rand, William ; Abhishek, Vibhanshu ; Novak, Tom ; Kannan, P K ; Verhoef, Peter C. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:40:y:2017:i:c:p:1-8. Full description at Econpapers \|\| Download paper	10
48	2019	The Impact of Adding Online-to-Offline Service Platform Channels on Firms Offline and Total Sales and Profits. (2019). Zhang, Sha ; Pauwels, Koen ; Peng, Chenming. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:47:y:2019:i:c:p:115-128. Full description at Econpapers \|\| Download paper	9
49	2018	Transforming Consumers Into Brands: Tracing Transformation Processes of the Practice of Blogging. (2018). Erz, Antonia ; Christensen, Anna-Bertha Heeris. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:43:y:2018:i:c:p:69-82. Full description at Econpapers \|\| Download paper	9
50	2018	The Effects of Online Incivility and Consumer-to-Consumer Interactional Justice on Complainants, Observers, and Service Providers During Social Media Service Recovery. (2018). Bacile, Todd J ; Xu, Pei ; Wolter, Jeremy S ; Allen, Alexis M. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:44:y:2018:i:c:p:60-81. Full description at Econpapers \|\| Download paper	9

Citing documents used to compute impact factor:

Year	Title

Recent citations

10 most frequent citing series

#	Series	H	Cites
1	Journal of Business Research / Elsevier	127	878
2	Journal of Retailing and Consumer Services / Elsevier	66	783
3	Sustainability / MDPI	79	332
4	Technological Forecasting and Social Change / Elsevier	85	223
5	Journal of the Academy of Marketing Science / Springer	52	150
6	Electronic Commerce Research / Springer	17	146
7	Journal of Retailing / Elsevier	57	128
8	Journal of Interactive Marketing / Elsevier	48	126
9	International Journal of Research in Marketing / Elsevier	44	114
10	Journal of Marketing Analytics / Palgrave Macmillan	12	113
11	SAGE Open / SAGE Publications	27	111