Werner Kunz : Citation Profile

Humboldt-Universität Berlin

5

H index

4

i10 index

171

Citations

RESEARCH PRODUCTION:

9

Articles

2

Papers

2

Chapters

RESEARCH ACTIVITY:

   18 years (2007 - 2025). See details.
   Cites by year: 9
   Journals where Werner Kunz has often published
   Relations with other researchers
   Recent citing documents: 32.    Total self citations: 0 (0 %)

MORE DETAILS IN:
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   Permalink: http://citec.repec.org/pku124
   Updated: 2026-07-18    RAS profile: 2026-07-16    
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Relations with other researchers

Works with:

Authors registered in RePEc who have co-authored more than one work in the last five years with Werner Kunz.

Is cited by:

Kumar, Satish (3)

Martínez-Ruiz, María Pilar (2)

Andreassen, Tor (2)

Kumar, Satish (1)

Sainz, Jorge (1)

Demoulin, Nathalie (1)

Van Riel, Allard (1)

Farah, Maya (1)

Torrent-Sellens, Joan (1)

MUKHERJEE, DEEPRAJ (1)

Javier, Sánchez-García (1)

Cites to:

Atuahene-Gima, Kwaku (1)

Ghose, Anindya (1)

Cowgill, Bo (1)

Skiera, Bernd (1)

CAI, ZONGWU (1)

Karni, Edi (1)

wernerfelt, birger (1)

Flavián, Carlos (1)

Wright, Julian (1)

Cai, Zongwu (1)

Woutersen, Tiemen (1)

Main data

Where Werner Kunz has published?

Journals with more than one article published# docs
Journal of Business Research5

Recent works citing Werner Kunz (2025 and 2024)

YearTitle of citing document
2025The Role of User Behavior as a Mediator of Personalized Digital Marketing and Trust on Customer Satisfaction: A Case of Indonesian Local Products. (2025). Mohd, Mohd Fazli ; Suhadi, Elena ; Suprapto, Budi. In: International Journal of Research and Innovation in Social Science. RePEc:bcp:journl:v:9:y:2025:i:28:p:315-325.

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2024AI-based chatbots in customer service and their effects on user compliance. (2024). Wessel, Michael ; Adam, Martin ; Benlian, Alexander. In: Publications of Darmstadt Technical University, Institute for Business Studies (BWL). RePEc:dar:wpaper:144613.

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2025Ethical Considerations in Customer–Robot Service Interactions: Scoping Review, Network Analysis, and Future Research Agenda. (2025). Stock-Homburg, Ruth Maria ; Kegel, Mona Mareen. In: Publications of Darmstadt Technical University, Institute for Business Studies (BWL). RePEc:dar:wpaper:155788.

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2024Consumer decision journey: Mapping with real-time longitudinal online and offline touchpoint data. (2024). Gonalves, Helena Martins ; Santos, Susana. In: European Management Journal. RePEc:eee:eurman:v:42:y:2024:i:3:p:397-413.

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2025The color gradation effect: How boundlessness shapes brand attribute judgments. (2025). Liu, Maggie Wenjing ; Hung, Iris ; Wei, Chuang. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:42:y:2025:i:4:p:1343-1358.

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2024Personalized touchpoints and customer experience: A conceptual synthesis. (2024). Weippert, Marco ; Weidig, Jakob ; Kuehnl, Christina. In: Journal of Business Research. RePEc:eee:jbrese:v:177:y:2024:i:c:s0148296324001450.

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2024Unveiling the web of interactions: Analyzing dynamic customer engagements across multiple websites. (2024). Kannan, P K ; Lim, Hyungsoo ; Kim, Chul. In: Journal of Business Research. RePEc:eee:jbrese:v:183:y:2024:i:c:s0148296324003400.

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2024The role of psychological distance and construal level in explaining the effectiveness of human-like vs. cartoon-like virtual influencers. (2024). Groeppel-Klein, Andrea ; Franke, Claudia. In: Journal of Business Research. RePEc:eee:jbrese:v:185:y:2024:i:c:s014829632400420x.

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2024Standing out or fitting in? How perceived autonomy affects virtual influencer marketing outcomes. (2024). Huang, LI ; Zhang, LU ; Miao, Murong ; Zheng, Xiaoyun. In: Journal of Business Research. RePEc:eee:jbrese:v:185:y:2024:i:c:s0148296324004211.

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2025Do all stars shine the same? Investigating the nonlinear effects of user and critic reviews on video game sales. (2025). Weiger, Welf H ; Heidenreich, Sven ; Kraemer, Tobias. In: Journal of Business Research. RePEc:eee:jbrese:v:188:y:2025:i:c:s0148296324005381.

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2025How perceived stakeholder orientations affect consumers’ perceived firm innovativeness across nations. (2025). Jacobs, Nele ; Swoboda, Bernhard. In: Journal of Business Research. RePEc:eee:jbrese:v:189:y:2025:i:c:s0148296324006295.

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2025From diversity to distinction: Exploring the role of diversity and inclusion related to consumer perceptions of company innovativeness and attractiveness. (2025). Peschel, Anne Odile ; Frank, Darius-Aurel ; Jacobsen, Lina Fogt ; Sndergaard, Helle Alsted. In: Journal of Business Research. RePEc:eee:jbrese:v:189:y:2025:i:c:s0148296325000074.

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2025Evolution of service robots in marketing: A relational framework and future research agenda. (2025). van Doorn, Jenny ; Odekerken-Schrder, Gaby ; Mahr, Dominik. In: Journal of Business Research. RePEc:eee:jbrese:v:192:y:2025:i:c:s014829632500027x.

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2025Service marketing mix and customer engagement: A meta-analysis. (2025). Shainesh, G ; Ranjan, Kumar Rakesh ; Rohit, Sudeep. In: Journal of Business Research. RePEc:eee:jbrese:v:194:y:2025:i:c:s0148296325001869.

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2025Creating human-technology synergies at the organizational frontlines. (2025). Subramony, Mahesh ; Field, Joy M ; Danatzis, Ilias. In: Journal of Business Research. RePEc:eee:jbrese:v:200:y:2025:i:c:s0148296325003856.

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2026A meta-analytic model of the influence of customer mistreatment on employees’ work outcomes. (2026). Zhang, YI ; Zhao, Xinyuan ; Yang, Huan ; Tan, Hongjuan ; Mattila, Anna S. In: Journal of Business Research. RePEc:eee:jbrese:v:206:y:2026:i:c:s0148296325007830.

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2025A path from multichannel customer data to real-time personalization: Predicting customers€™ psychological traits through machine learning. (2025). Blaomker, Jan ; Albrecht, Carmen-Maria. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:87:y:2025:i:c:s0969698925001286.

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2026Does sustainability knowledge deepen emotional bonds? A study of creative branding in social commerce. (2026). Duong, Nam Tien. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:89:y:2026:i:pa:s0969698925003571.

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2024Heterogenous evaluations of autonomous vehicle services: An extended theoretical framework and empirical evidence. (2024). Yoganathan, Vignesh ; Osburg, Victoria-Sophie. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:198:y:2024:i:c:s0040162523006376.

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2025State of art and future research directions for marketing technologies in healthcare. (2025). Iaia, Lea ; Za, Stefano ; Hajdini, Johana. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:218:y:2025:i:c:s0040162525002574.

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2025Inspiring Customers Early: How Social Online Touchpoints in the Pre-Purchase Phase Drive Customer Inspiration and Purchase Decisions.. (2025). Schraml, Christopher ; Rudolph, Thomas ; Eggenschwiler, Matthias. In: OSF Preprints. RePEc:osf:osfxxx:x7dsy_v1.

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2024The role of digital technology in communication and information flow in the Australian Superannuation industry. (2024). Dolan, Rebecca M ; Oi, Arvid ; Hentzen, Janin K. In: Australian Journal of Management. RePEc:sae:ausman:v:49:y:2024:i:4:p:657-677.

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2025Popularity Brings Better Sales or Vice Versa: Evidence from Instagram and OpenTable. (2025). Ceran, Yasin ; Lasmi, Hanane ; Ho, Chul. In: Global Business Review. RePEc:sae:globus:v:26:y:2025:i:4:p:923-967.

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2025How Does Immersive Technology Drive Real Tourism? Technology Acceptance and Cultural Foundation. (2025). Zhang, Sunbowen ; Zhao, LU ; Lu, LU ; Liang, Jingxuan. In: SAGE Open. RePEc:sae:sagope:v:15:y:2025:i:2:p:21582440251330012.

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2024Perceived customer journey innovativeness and customer satisfaction: a mixed-method approach. (2024). Hasan, Rajibul ; Thai, Trung Dam-Huy ; Zaman, Mustafeed ; Vo-Thanh, Tan ; Senbeto, Dagnachew Leta. In: Annals of Operations Research. RePEc:spr:annopr:v:333:y:2024:i:2:d:10.1007_s10479-022-05079-3.

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2024Theorising the Microfoundations of analytics empowerment capability for humanitarian service systems. (2024). Sajib, Shahriar ; Bandara, Ruwan J ; Tarba, Shlomo ; Vrontis, Demetris ; Akter, Shahriar ; Motamarri, Saradhi. In: Annals of Operations Research. RePEc:spr:annopr:v:335:y:2024:i:3:d:10.1007_s10479-021-04386-5.

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2024Exploring customers’ purchasing behavior toward refurbished mobile phones: a cross-cultural opinion mining of amazon reviews. (2024). Bahrami, Mohamad ; Shokouhyar, Sajjad ; Seifian, Atiyeh. In: Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development. RePEc:spr:endesu:v:26:y:2024:i:11:d:10.1007_s10668-023-03804-x.

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2024Integrating the gender dimension to disclose the degree of businesses’ articulation of innovation. (2024). Tanev, Stoyan ; Ghilardi, Sara ; Andria, Joseph ; Tollo, Giacomo. In: Journal of Computational Social Science. RePEc:spr:jcsosc:v:7:y:2024:i:1:d:10.1007_s42001-023-00230-x.

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2025Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice. (2025). Clegg, Melanie ; Paetz, Friederike ; Schultz, Carsten D ; Grzadziel, Alicja ; Schrder, Nadine. In: Schmalenbach Journal of Business Research. RePEc:spr:sjobre:v:77:y:2025:i:3:d:10.1007_s41471-025-00214-9.

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2024Has the Covid‐19 pandemic jeopardized firms environmental behavior? Bridging green initiatives and firm value through the triple bottom line approach. (2024). Prokop, Viktor ; Ur, Fazal ; Giglio, Carlo ; Karman, Agnieszka. In: Corporate Social Responsibility and Environmental Management. RePEc:wly:corsem:v:31:y:2024:i:1:p:375-395.

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2026Towards the Development of More Sustainable Services: Investigating Functional and Experiential Drivers of Consumer Behavior in Online Food Delivery Market. (2026). Ather, Azaz Ali ; Tani, Mario ; Papaluca, Ornella ; Huang, LI. In: Sustainable Development. RePEc:wly:sustdv:v:34:y:2026:i:1:p:1399-1410.

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2025AI in marketing education: Capabilities required of marketers today. (2025). Zweigle, Tanja ; Weege, Maria. In: IU Discussion Papers - Marketing & Communication. RePEc:zbw:iubhma:317784.

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Works by Werner Kunz:

YearTitleTypeCited
2022Corporate digital responsibility: Dealing with ethical, privacy and fairness challenges of AI In: Journal of AI, Robotics & Workplace Automation.
[Full Text][Citation analysis]		article3
2025Unintended consequences of service robots – Recent progress and future research directions In: Journal of Business Research.
[Full Text][Citation analysis]		article1
2011How does perceived firm innovativeness affect the consumer? In: Journal of Business Research.
[Full Text][Citation analysis]		article59
2015From virtual travelers to real friends: Relationship-building insights from an online travel community In: Journal of Business Research.
[Full Text][Citation analysis]		article12
2016Cross-cultural differences in uses of online experts In: Journal of Business Research.
[Full Text][Citation analysis]		article9
2017“Service Encounter 2.0”: An investigation into the roles of technology, employees and customers In: Journal of Business Research.
[Full Text][Citation analysis]		article55
2016Helping Firms Reduce Complexity in Multichannel Online Data: A New Taxonomy-Based Approach for Customer Journeys In: Journal of Retailing.
[Full Text][Citation analysis]		article30
2007Visualization of Competitive Market Structure by Means of Choice Data In: SFB 649 Discussion Papers.
[Full Text][Citation analysis]		paper1
2007Visualization of competitive market structure by means of choice data In: Computational Statistics.
[Full Text][Citation analysis]		article1
2007Visualization of competitive market structure by means of choice data.(2007) In: SFB 649 Discussion Papers.
[Full Text][Citation analysis]
This paper has nother version. Agregated cites: 1		paper
2022Toward a New Service Reality: Human–Robot Collaboration at the Service Frontline In: Springer Books.
[Citation analysis]		chapter0
2022The Robot and I: The Rise of Hybrid ServiceTeams In: NIM Marketing Intelligence Review.
[Full Text][Citation analysis]		article0
2021Service Robots in the Frontline: How Will Aarion Bank’s Customers Respond? In: World Scientific Book Chapters.
[Full Text][Citation analysis]		chapter0

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